Mallorca’s Club de Golf Alcanada was one of just 10 venues to achieve the required standard for a coveted silver flag at the fifth annual 59Club Service Excellence Awards – the ‘Oscars’ of the golf service industry.
The event, compered by BBC sports presenter Dan Walker and held at the Forest of Arden Marriott Hotel & Country Club, is designed to reward the top golf venues across all business elements – sales, service, operations, retail and management. And 59Club’s industry benchmark, the gold and silver flag awards recognise the finest membership clubs and commercial venues.
In total 18 golf venues saw their commitment to continued quality recognised with the award of a prestigious ‘flag’ – but Alcanada was one of just seven silver awards in the resorts category.
Kristoff Both, Alcanada’s director golf, said: “The benefits of working with 59Club are tangible and felt by visitors to the club from day one – but to achieve a sufficiently high standard to receive this award is an absolute delight. But we won’t take our eye off the ball and will continue to improve year on year alongside 59Club.”
Simon Wordsworth, chief executive at 59Club and a fellow of the PGA, said: “Congratulations to everybody at Alcanada for their hard work in attaining the required standard for our silver flag. The mechanic of our testing ensures objective marking and to be consistently good across all elements of the business is quite an achievement.”
59Club is fast becoming the industry standard for measuring and comparing customer-service levels and analysing all key revenue streams for golf venues, and is committed to the on-going development of club managers and PGA professionals.
The unique benchmarking and training service has already benefited hundreds of PGA members and golf course operators. The services include a series of mystery shopper recorded-enquiry calls and live visits, followed up with regular analysis and training to ensure venues can identify trends and compare, improve, or maintain, service standards.